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Major Gift is one that will make a substantial impact upon the income generated
by your organisation. For some not-for-profits it is a gift of $500 and
for others it will be a gift in excess of $5,000.
Whatever the targeted gift might be, the process of securing that gift is the same. No matter how large or small your database, there will be Major Gift prospects amongst the names and addresses listed. The task of the fundraiser is to determine your Major Gift prospects and cultivate them so they will become more involved in the life of your organisation. The old adage, "People give to People" is the essence of Major Gift Fundraising. Major Gift Fundraising does not require the discipline, the timetable and the complex-committee structure that is identified in a complex Capital Campaign. The focus is on an array of special-purpose needs that need to be funded. For
assistance with the development or expansion of your Major Gift Program
contact Evelyn Mason on 02 9403 1954 |
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Evelyn Mason & Associates Pty Ltd ABN 16 094 694 167 | 7 Deakin Place, Killara NSW 2071 | Tel: 02 9403 1954
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