A Capital Campaign requires Leadership, Planning and Discipline. It has a beginning and an end and a clearly defined target. It can be divided into several Phases.
Planning Phase
This involves all the preparation for the campaign, such as writing the case statement, producing brochures and pledge cards, developing the theme for the campaign, defining job descriptions for the volunteers, finding the Campaign Chairperson and all the Task Force Chairpersons and looking for Task Force members.
Research/Recruitment Phase
This is part of the Planning Phase and actually goes over into the Operations Phase. It is ongoing.
Operations Phase
It involves asking for and securing Leadership, Key and Major Gifts as well as staging a Launch event and obtaining Community Gifts.
Follow-Up Phase
This continues whilst there are outstanding pledges. It involves nurturing the donors and keeping them informed of the project's progress.

EMA can work with your staff and assist you in the planning and running of your Capital Campaign.
For more information contact contact
Evelyn Mason on 02 9403 1954
Email evelyn@emassociates.com.au

Evelyn Mason & Associates Pty Ltd ABN 094 694 167 | 7 Deakin Place, Killara NSW 2071 | Ph: 02 9403 1954